How Doe Deere has redefined the Cosmetic Market in a Decade

It is now a decade since Doe Deere made an entry into the fashion market — with her make-up product. The last decade, for her, has been a period of challenging the fashion market’s status quo and more importantly, designing brilliant fashion products. Although she has other interests in the world of fashion, Deere has dedicated her time in making Lime Crime the most influential fashion brand in the USA. Thanks to her dedication, and endless working hours — her brand is one of the most trusted fashion brands in the USA. According to her, the success of her company in the last decade is just a fraction of the company’s plan in the fashion market.

Doe Deere journey into the fashion market is a perfect definition of passion. First, she was born and partially raised in Russia. The Russian fashion market — during her childhood — depended on the USA market for trends. During this period, Deere interacted with tons of American’s fashion publications and websites. This early interactions with the USA fashion market reshaped her view on fashion and more importantly, her perspective on cosmetics. She points out that moving to the USA when she was still young was her eureka moment for her passions and her fashion career. Just like other fashion brands in the USA, Doe Deere had her learning period, which according to her was important.

One of the ways she was able to stand out in a market saturated with products from big companies was her authenticity. Doe Deere understood the importance of designing better and relatable products. According to all the reviews from her first products, her clients were impressed by her approach to cosmetics. Second, she understood the value of the distribution. Just like in other entities in the fashion market, she was making the products available to all clients. The process of making Lime Crime products available to all customers allowed her to work with some of the best distributors in the world.

Finally, Doe Deere understands the value of consistency in the world of fashion. Deere points out that from 2008 to date; she has learned the art of understanding her customers and implementing what she learns from them.

Doe Deer’s Untold Story

Doe Deer, the Russian immigrant that pioneered the makeup empire Lime Crime has an little known story. This is the truth about what happened when she came to the US. In her own words in an article written for Entrepreneur magazine, she states: ” America, for immigrants is and always will be great.”

Doe Deer’s Experience.

She used to daydream when she was 17 about what it would be like to come to the US. She was absorbed in our magazines, TV and news that she was able to see. Finally, her mother, sister and she were able to come to the states. But things weren’t glamorous, at all.

Imagine, the red-tape, keeping your family who is well-educated with great jobs at home, held back from being gainfully employed. Imagine having to then scramble to eat and sleep in a safe space. This is exactly what happened to Doe Deer and her family.

When her mother, a gainfully employed, educated Russian accountant of many years experienced a major set back due to the delay in her paperwork. Yes, companies wanted to hire her but they refused to prior to the verification of her past education.

After cleaning homes and babysitting the neighbor’s cats, the money ran out. Doe’s family ended up in a homeless shelter. They were in one room with no kitchen and in very tight quarters. They had to stick together to be safe. Doe Deer being proactive and wanting to escape, worked on her design sketches.

Where this experience took her and her family.

in 1999 a social worker who took a proactive interest in them introduced the family to an organization called Sanctuary for Families. From there, they helped the mother get a job in her field as an accountant: the sister to Columbia University and Doe to the Fashion Institute.The sketches she proactively drew in the shelter are what got her accepted. From there, Lime Crime was born.

In conclusion, her sentiment of America being great for immigration, is backed by hard fact and life experience.

A Chat With Doe Deere

The Fascinating World of Doe Deere

Doe Deere is a woman who lives by her own rules. She is a serial entrepreneur, and she encourages other woman to take life into their own hands like she did. Deere was born in Russia, and she later immigrated to the United States with her family when she was just a teenager. Deere and her family found that it was difficult to make ends meet in the United States, so they had to look for help; they were homeless until they were put together with a diligent social worker who helped them to get on solid ground. Deere has never forgotten the help that she received from that kind person, and that is why she is dedicated to doing good for others.

How Doe Deere Started Lime Crime Cosmetics

Recently, Deere did an interview with She spoke about the difficult time that she had when she immigrated to the United States and the struggles that she has had to endure as a female entrepreneur. When Deere was young, she loved to play with makeup and to experiment with color. As she got older, she continued to enhance that love. Deere decided that she was going to study fashion and design. After her studies, she created her own fashion design company. After the design company, Deere started up Lime Crime cosmetics. Lime Crime Cosmetics came from Deere’s love of makeup and color.

Deere Never Stops

Deere continues on with her entrepreneurial endeavors. Apart from Lime Crime cosmetics, she has also started up a new clothing design company called Poppy Angeloff. Deere is a family woman and she is also an active business woman as well. Deere puts her family first at all times, but she never loses track of her passions. Deere is also a motivational speaker; she encourages women around the world to never quit chasing their dreams. Deere tells her story of rags to riches, and she helps women to realize that anything that they desire is within their grasp.