Many see the glamour of celebrities, and not giving a second thought to those in the shadows helping power star careers. Success runs on a rough road, and one of the heavy hitting pavers is powerhouse Desiree Perez. Her name is included on a list of legends in production, management and marketing departments. Her name stands among other women known for their guidance of successful music artists over the past twenty years.
Recently listed in the top fifty on the Billboard Power 100 list and labeled “one of the most dominant females in the music industry” by LA News Watch. As the COO of Roc Nation, Ms. Perez continues to push her clientele higher into the stratosphere with her knowledge and negotiating skills. Heavily involved in the negotiations between Rihanna and Samsung, and Desiree’s success with the Beyoncé Formation Stadium, shows a keen eye for detail and haggling.
Her instrumental involvement with the Tidal app brought in nearly one million users signing up for the trial membership, largely due to her ability to bring in well-known artists and exclusive albums to the business.
Named Chief Operating Officer of Roc Nation in 2009, Desiree commands respect for her ability to be involved in management, publishing, and label operations. Since that time, her work reflects the absolute talent she manages for Roc Nation.