Doe Deer, the Russian immigrant that pioneered the makeup empire Lime Crime has an little known story. This is the truth about what happened when she came to the US. In her own words in an article written for Entrepreneur magazine, she states: ” America, for immigrants is and always will be great.”
She used to daydream when she was 17 about what it would be like to come to the US. She was absorbed in our magazines, TV and news that she was able to see. Finally, her mother, sister and she were able to come to the states. But things weren’t glamorous, at all.
Imagine, the red-tape, keeping your family who is well-educated with great jobs at home, held back from being gainfully employed. Imagine having to then scramble to eat and sleep in a safe space. This is exactly what happened to Doe Deer and her family.
When her mother, a gainfully employed, educated Russian accountant of many years experienced a major set back due to the delay in her paperwork. Yes, companies wanted to hire her but they refused to prior to the verification of her past education.
After cleaning homes and babysitting the neighbor’s cats, the money ran out. Doe’s family ended up in a homeless shelter. They were in one room with no kitchen and in very tight quarters. They had to stick together to be safe. Doe Deer being proactive and wanting to escape, worked on her design sketches.
Where this experience took her and her family.
in 1999 a social worker who took a proactive interest in them introduced the family to an organization called Sanctuary for Families. From there, they helped the mother get a job in her field as an accountant: the sister to Columbia University and Doe to the Fashion Institute.The sketches she proactively drew in the shelter are what got her accepted. From there, Lime Crime was born.
In conclusion, her sentiment of America being great for immigration, is backed by hard fact and life experience.