For many years, buying lip balm meant going to the drugstore or the supermarket for the small, cylindrical tube containing Chapstick. The tube looked clinical, and it came with an active ingredient list that was attached to the packaging. Individuals who wanted to look wild had to skip the original tasteless pack for the flavor and spring for the mint or cherry.
However, consumers have something to smile about. Seven years ago, a new brand of lip balm that was pastel colored started popping up everywhere. The brand, known as EOS took over the shelf space at the Walgreens, Walmart and later on in Target. The brand can also be found on both eBay and ULTA online stores. Most of the beauty editors based at the Cosmo and Allure were not able to get enough of the lip balm, raving about the flavors such as grapefruit and honeydew. Several years later, some of the top celebrities in the world like Christina Aguilera, Miley Cyrus, and Kim Kardashian were seen whipping the balls of the product from their bags.
EOS is an acronym of the institution’s full name, Evolution of Smooth, https://evolutionofsmooth.com/. Products from the company are now being splashed almost every fashion and beauty magazine in the world. However, founders of the successful institution have been quiet. They have not spoken about their business strategies till recently.
Just recently, Fast Company went to look for these successful founders. According to them, the institution was started with two hundred and fifty million, and it has worked hard to become the world’s second best- selling lip balm. The first lip balm product is known as Burt’s Bees. EOS lip balm has been very successful, outpacing some of the companies such as Blistex and Chapstick that have been in the market for a long time. Individuals who have used the product say that it is actually one of the best, and it has changed their lives for the better.