Many see the glamour of celebrities, and not giving a second thought to those in the shadows helping power star careers. Success runs on a rough road, and one of the heavy hitting pavers is powerhouse Desiree Perez. Her name is included on a list of legends in production, management and marketing departments. Her name stands among other women known for their guidance of successful music artists over the past twenty years.
Recently listed in the top fifty on the Billboard Power 100 list and labeled “one of the most dominant females in the music industry” by LA News Watch. As the COO of Roc Nation, Ms. Perez continues to push her clientele higher into the stratosphere with her knowledge and negotiating skills. Heavily involved in the negotiations between Rihanna and Samsung, and Desiree’s success with the Beyoncé Formation Stadium, shows a keen eye for detail and haggling.
Her instrumental involvement with the Tidal app brought in nearly one million users signing up for the trial membership, largely due to her ability to bring in well-known artists and exclusive albums to the business.
Named Chief Operating Officer of Roc Nation in 2009, Desiree commands respect for her ability to be involved in management, publishing, and label operations. Since that time, her work reflects the absolute talent she manages for Roc Nation.
Women make up less than 15% of executive officers despite the fact that there has been an uptick in the number of women in the workforce. Susan McGalla offered a few tips to help women advance to higher positions in the workplace in an article that appeared on PR Newswire. She pointed out that higher education results in greater opportunities. She noted that women make up half of the workforce in the US, but the number of university educated women should increase. This would help them to succeed in a skill-dependent economy that is dominated by men.
Susan advised young women to plan wisely when choosing to pursue higher education. She added that they should not be deterred by the cost of getting a degree. She proposed financial aid and scholarships as alternative options that can help them to cover the costs of tuition. McGalla also warned that lack of confidence would not do any good to women that have furthered their learning. This is because the environment at one’s workplace plays a major part in the confidence of women and their prospects. McGalla stated that women needed to establish a support network early in their careers so that they would not lose confidence in themselves. More articles on wikinvest.com
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Susan also advised women to ignore the concept of the glass ceiling. McGalla attributed her success to her decision to focus on work and not what she was entitled to as her woman. McGalla said that she ignored the glass ceiling and any prejudices about women that existed in the workplace. She encouraged women to persevere through prejudice and to let their work speak for itself. According to about.me, McGalla is the founder of P3 Executive Consulting. She has been a consultant for many years. She has spoken to various audiences and at different events including the Carnegie Mellon University conference and the Women and Girl’s Foundation of Pittsburgh, check this on pittsburh.cbslocal.com.
To learn more about McGalla, follow her on https://twitter.com/susanmcgalla