The Evolution of Smooth company claimed the spot at the top of the lip balm market some years ago, and its recent release of its Vegan Crystal Flavors indicates that it will not be giving up this spot any time soon. The company sold out of its vegan lip balms shortly after they were released online. What separates these balms from the others is that they do not contain beeswax, the actual lip balm is also crystal clear as well while the others are more opaque. Removing the beeswax has broadened the market of people the company now reaches with its products (mapleholistics.com). So far, the company has only released two flavors of its vegan balm, Hibiscus Peach and Vanilla Orchid. Given the success of these flavors so far, it is likely they will expand this particular line of lip balms soon.
Prior to the release of these vegan flavors, the EOS company had originally paved its way to success in the lip balm market with its organic original flavors. Now, the company sells seven different types of lip balm, only one of which is not in the company’s signature spherical shape (https://www.makeupalley.com/product/showreview.asp/ItemId=121851/Smooth-Sphere-Lip-Balm/eos/Lip-Treatments). This spherical shape is just one of the many factors that have helped the company become as successful as it is. According to the EOS website, the company develops products that are “designed to bring delight and style to daily routines”. The company’s colorful lip balm orbs act as both lip hydration and cute accessory. Using EOS products involves using all five senses, which is something that really sets them apart from the products competitors bring to the market. Now that vegan lip balms are here, it will be interesting to see how else EOS decides to shake up and improve the beauty industry. Check amazon.com.