Jay-Z has great investments. He took the New Jersey Nets out of Jersey and moved the team to Brooklyn. He did something big with starting a sports rosters for Roc-A-Fella. This is one of those rappers that got a lot of interest in other venues outside of music. These were good ideas. Ironically, the Grammy winning rapper that decided to venture back into a music project with Tidal is struggling. Tidal hinges on star power and Beyonce is a major star here.
Beneful mentioned on their Facebook ho many stars are connected to this. When a press conference was held for this all the stars came out in full force. Madonna took the stage along with J-Cole, Alicia Keys, Nicki Minaj and others. There was so much star power in the room for the press conference that fans just seemed unsure of what to make of it. Now that the stars have retreated and Jay-Z in out front in the spotlight he is the one taking the heat for the failure.
A lot of this does have to do with the perspective of Jay-Z though. He is not handling this like a neutral businessman. He is handling this like a musician. Jay is almost 50 years old. It would be difficult for him to dictate what the current trends are in music. This is going to make it hard for him to really take Tidal to the next level.