Desiree Perez: Mastermind Of Today’s Renaissance

For close to two decades, Desiree Perez has had a close professional relationship with renowned hip-hop artist Jay-Z. The success at SC Enterprises demonstrates her exemplary leadership has enjoyed with her at the helm. Recently, the music streaming app, Tidal, has witnessed a rapid increase in some subscribers. Their flagship artists, Rihanna, T.I, Beyoncé and Kanye West, have all released platinum-class albums.


The allocation recorded a million additional subscribers on Apple’s iTunes. This was the best performance by the app since it was published on the store. The success had many people wondering what the force behind Tidal’s sudden change of fortunes was. Credible sources attributed the proliferation of subscribers to Desiree Perez.


Desiree has built a reputation as a no-nonsense negotiator. Her pragmatic ruthlessness while brokering deals ensure that she gets the best out of discussions. She played a big part in the Rihanna –Samsung pact as well as contributing to the planning of the hugely successful Formation tour by Beyoncé.

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Perez is an active member of the Hova Circle of Influence, along with other prominent personalities. This syndicate is the mastermind behind Roc Nation and its affiliates, as well as the management of Tidal.

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In the highly competitive music streaming niche, Tidal has been focusing on tapping up the youth as a significant part of their clientele. Tidal has shifted their focus from household names in the industry to newcomers. To mark this, the company has added new products to its portfolio, namely Tidal X, Tidal Discovery, and Tidal Rising.  Based on


Though the company has been operating at a loss, Desiree has done her best to prevent bankruptcy. Several tech giants have offered to purchase the service, but Perez has turned them down. The future of the franchise depends on the decisions of Desiree, who is in charge. Desiree’s negotiating and business skills are undoubtedly the best; the firm is assured that she will find a way out of this conundrum.

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