Unroll.me has Changed the Market

Technology is a paramount feature in the market at the moment. Everyone has now realized that they need technology to communicate, perform tasks and at the end of the day make life easy. One of the fast method of sending message that has been brought by technology in the recent years is the email. When this tool was introduced, everyone was happy. This is the communication tool everyone had always wanted. Companies started to use this feature to communicate to their workers because it is official, fast and instrumental. Some businesses realized that the email can be used for marketing too. What seemed to be the most affordable and convenient method of transmitting information is now becoming a nightmare for many personalities in the global community. Unroll.me is a platform that came to make email management easier.

On an ordinary day, people receive so many emails. Reading all of these emails, especially for individuals who have busy careers is not an easy task. In just a week, people discover that they have hundreds of emails that have not been replayed. Some of these emails, however, come from companies who want to market their products to consumers. Identifying an official email that needs urgent attention is not easy for someone who is working. Unroll.me understands that it is crucial for people to answer essential emails the moment they receive them. This is why the young founders came up with a startup that would prioritize the important emails during the working hours. The founder of the organization believes that all shopping activities can be put on hold when the people are working during the day. 

Unroll.me has transformed lives several months after being established. Although this startup has only served customers for a short time, its management says that it has acquired customers from all areas of the world. The customers, who want to be able to control the number of emails they receive, have subscribed to the organization. Most of them are giving positive reviews about the services they get from the firm. Unroll.me has announced that it will now be redesigning its services to meet the demands of the customers.

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=278311119

Addressing Data Security for Everyone

In a blog post on the OneLogin website titled “4 Things Manufacturers Need to Know to Balance Security and Productivity” on January 26th, 2018, by Jack Shepherd manufacturers were provided some food for thought when considering the increase in data access across the board the future will bring.

OneLogin is an access and security management company that offers solutions that address the 4 things mentioned in the article(1). OneLogin is a respected company and is partnered with some of the best IT firms in the business(1). Generally such blogs are hard to separate from a sales pitch but in this case Mr. Shepherd hits pretty close to the mark. I actually think his purpose for the post narrowed the focus of a problem whose focus needs to broaden.

More people, more places.

That access control and security become more complex is an obvious truth for any company that partners with or shares data with another in order to do business. And managing this is one major leap in a company’s need for security and access control. Traditional security in the past meant training your staff, allowing a minimum amount of remote access, and strictly enforcing your use policies. Single Sign On authentication meaning you only need to log on to something once and that login and password then gives you access to all your services from database applications to your entire Microsoft Office 365 suite. Though this is convenient, the only warning to consider is that with single sign on it is common for all the individual accounts to have the same login and password. In such cases in spite of the protection any solution offers, hackers only need to gain access to one of the services like Office 365 and they have the login and password to everything. But the fact is still true that any increase in who is accessing, why they access,and from where they access has risk and must be addressed.

Balance or enhancement when it comes to security?

The more complex a solution is the more problems users will have with it. These problems reduce efficiency, waste time, and carry significant cost in both loss of productivity and time invested by a company’s IT department. Really there is no balance, there is only enhancement. Balancing security would mean having to lower security to increase productivity. That is unacceptable risk. The real key is to enhance security without compromising other factors like ease of access and productivity.

How to enhance security without scaring users

Use Multi-factor authentication (MFA) which is a standard for increased security. Amazon Web Services stress its use,as do most remote access applications. It adds an extra step for the user during login, but that is what makes it Multi-factor; the last step in authentication has to come to you and then you use it. That assures the same person logging in actually verifies it is they who started it in the first place. So if someone stole your login and password using MFA also means they need a device you happen to own to verify authentication.

Use machine learning

Machine learning can keep track of irregularities in attempts to access an account. It can also combine this with determining the location of the login attempt (on the planet), the device (computer, laptop,or cellphone) attempting the login, and can learn the pattern of access by each individual with an account. This means that even if someone has your login and password and was able to crack your MFA, if they are in a country you have never logged in from, and/or they are trying to access at a time you do not usually log on to the system it is not going to happen.

Pay me now or pay me later

This is no joke. Managing a single company with remote users (road warriors) is costly and complex for the IT department of a single company. Managing access based on contracts between third party companies can be exponentially greater. Add the fact that the risk of a breach is also greater and you are looking at spending a lot of money to stay safe, and possibly insane amounts of money if it fails. This is where an outsourced security solution can be a twofold benefit. With a Service Level Agreement (SLA) that transfers risk from your company to theirs and a full time company managing your access and security your total cost of operation is fixed at a lower rate than you ever provide without actually taking the risk of balancing security with usability; which as I said is one expensive compromise.

What I took away from this post was the need to address a raise in security risk. A publication by IDG called CSO wrote a piece on the rise in security threat in 2017 that addresses very similar issues as the OneLogin post. The one thing they mention that holistically addresses three of the “four things(1) is the concept of a “security divide” and that part of the problem is social(2) Simply adding that thought to the post gives one a whole new view on the difficulty of maintaining security across regions or between companies.