Evolution of Smooth (EOS) recently released a line of vegan lip balms that sold out in less than a day. EOS is known for offering nutrient packed lip balms in convenient, colorful plastic orbs. Based on usmagazine.com, the company has been selling flavorful lip balms that boast all organic ingredients like shea and jojoba oil for the last eight years, but this is their first foray into the ever-growing world of vegan-friendly products.
In order to meet the specific requirements of a vegan lifestyle, EOS had to remove one of the main ingredients, beeswax, from the lip balms. Vegans avoid all animal by-products, including those that come from bees.
Just because they removed the beeswax from their two new crystal clear flavors, Hibiscus Peach and Vanilla Orchid, doesn’t mean that the lip balms are any less nourishing, see also allure.com. The balms still glide on smoothly and soothe dry, chapped lips. In fact, the wax-free lip balms don’t leave behind a gunky residue like other modern lip products. The EOS balms also feature a tantalizing scent paired with a succulent flavor. Each pastel orb comes packed with coconut, shea and a variety of other all natural oils that can perfect any pout.
It wasn’t long ago that consumers had no choice when it came to lip balms. Wax-flavored tubes bought at the counter of any convenience store were the only available options. EOS cofounders Sanjiv Mehra, Jonathan Teller and Craig Dubitsky decided to change that. They created a product targeted towards women that would be used as both an oral care product and as part of beauty regimens all over the world. While Dubitsky left EOS before the company launched, Sanjiv Mehra and Jonathan Teller have scaled the company to a level where traditional brands like Chapstick can no longer compete.
Great review to watch here, https://www.youtube.com/watch?v=2_UEa9u13Mc.