Plus Size Fashion Goes Digital

Plus size fashion retailers are becoming more and more relevant in the digital age. In the age of e-commerce, more women are able to say what they want from their clothes in terms of style, quality and price. This was never the case with the industry 15 years ago when there was barely a mention of “cool” plus size clothing. Today is different thanks to fast fashion retailers who are more open to delving into their curvy side. Sam Tabar (bloomberg.com) knows, for example, Modcloth is one of the leading purveyors of fast fashion in the plus size industry. They produce garments that their customers actually want to wear; feedback is given through a series of channels via peer-to-peer systems or direct contact. Modcloth is building a future for itself because they are able to see beyond the ideals of straight size clothing.

Of course, Modcloth is just one retailer who is eagerly embracing the change. Mango recently started its Violetta line last year as an answer to affordable plus size wear. The clothes are well made and cut to fit a curvier body. It is one of the few plus size offerings to  Hopefully, this is just the beginning of more great plus size brands to come.