Andrey Andreev is a Russian born businessman that started his first company at the age of 21. Having tried to focus on studies at a local college, while working at an advertising and public relations company, Andrey Andreev stopped his studies, formed his first business in 1995. His first company was an online store for computers and computer accessories. That same year he relocated to Spain, although he would split time between Russia and Spain.
His first company was named Virus and Andreev sold Virus in 1997 for an unknown amount. In 1999 Andreev formed a new company called SpyLog. SpyLog is a web tracking company that helps track visits to a site, as well as site user interests. In 2002 he formed Begun, which is a contextual advertising firm. His majority in the company was sold in 2004 to Finam, and in 2008 Google purchased Begun for $140 million.
Around the time of the Finam acquisition, Mamba was founded. Andreev’s Mamba would become the most popular Russian dating site. In 2006 Finam took another majority ownership in one of Andreev’s companies by partnering with Mail.ru to become majority owners of Mamba. That same year Andrey Andreev launched Badoo. With more than 360 million registered users, Badoo is the largest social network. Operating in 190 countries it generates more than $150 each year.
Badoo has offices in London and Moscow. Whitney Wolfe, co-founder of Tinder, partnered with Andreev in 2014 to form Bumble. Bumble is an online dating service that is designed with women in mind. The Russian native that now lives in London has a net worth of $2.4 billion. His worth increased by $1 billion in the first three months of 2019 alone. In 2018 he was listed for the first time by Forbes as a billionaire.
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Online Reputation Defender is integral to modern operation, but it is also something that can be very time consuming. Between Google, Yelp, Yahoo, Amazon, Facebook, Twitter, Instagram, LinkedIn, Google+, and any of a thousand other agencies vying for marketing dominance, there are a lot of places where a review of a given product or service can be posted. Chasing them all down takes time. It’s a lot better if there’s some software option which can search the internet for its user and return with a pile of sites that feature new reviews. RWS, Retailer Web Services announced this very software on August 23rd, 2016.
Called WebFronts Review, RWS has created a software platform that consolidates reviews from across the internet and makes them available in one place. Responses can be generated at the click of a mouse. Automated messages that have feedback inciters attached via link can be composed in a way individual to a given retailer. Whether carpeting, appliances, furniture, or any other independent retailing product or service, there are template responses which exist in addition to compositions solely the creative license of a given company. Responses for negative and positive reviews can be sent automatically, saving hours of time. Additionally, when a good review is posted somewhere it can be automatically shared on a company’s website through WebFronts Review. Furthermore, this software can also share such reviews on popular social media sites.
Programs like WebFront Review are becoming more numerous as online reputation management gains understanding. Beyond understanding, it is increasingly evident that the internet and applications involved with the internet are integral to modern business operation. Businesses that don’t upgrade very soon face the prospect of stagnating into obscurity. Everyone looks to the web for their information today. Whether for their love life, their spiritual life, their professional life, or their entertainment life, web services are ubiquitous and only becoming more closely allied to the core of modern interactions. The company that can ride this tide successfully will reap the fruit of their efforts in quantities that may just become exponential over time. The company that doesn’t learn how to navigate online reputation management is in serious trouble.