Most companies from Silicon Valley seek keen on going global. This phenomenon is attributed to the emergence of a worldwide market that is too lucrative to ignore. Suddenly, the companies that wanted to limit their operations to the United States now want to establish offices in Europe, Asia, and other regions. One such company is the private equity firm, HGGC. They have been on a mission to get to the international markets for a long time, but this effort has received a renewed boost. Here is how they are doing it.
The company has been acquiring new subsidiaries that are likely to help it to penetrate new markets. One of the companies that they bought recently is RPX. Through such acquisitions, they want to leverage on the networks created by those companies to find new markets. In return, they invest heavily in their new partnerships to help them find enough capital to fund their operations. This is a situation that works to the advantage of all parties involved. Recently, the CEO talked about the possibility of HGGC acquiring new companies shortly.
To ensure that they have an easy time venturing in the unchartered international markets, HGGC has been making new appointments to their management staffs. They are always scouting for professionals who have expertise in a strategic investment. For example, they recently hired a new vice president and principal. If you look at these appointments, you will notice that they are all aimed at marketing the firm. This situation is believed to be focusing on global clients who would like to partner with the company to achieve their needs. The new appointees were tasked with things such as finding buyouts and sales and marketing.
HGGC already has international offices and clients. However, there are some regions where they have yet to make a mark, and these are the areas that they are targeting. Going by their success stories when expanding in the local markets, it is almost sure that they will be successful with this new mission, especially when you remember that they have a team of creative executives to back them up.