Brazilian Business Man Guilherme Paulus

Guilherme Paulus, one of Brazil’s most successful businessmen, was born in 1949. He knew at a young age that he wanted to be a successful businessman. At the age of 20, he went to university to study business administration and accepted an internship with IBM. Four years later he met Carlos Vicente Cerchiari, a local government official. Carlos Vicente Cerchiari had an idea to expand and bring tourism to Brazil. Entrepreneur Guilherme Paulus had no money to invest at the time but he liked the idea. Cerchiari offered an investment deal to start a company named CVC where Paulus would be in charge of the daily operation.

Later that year, in Sao Paulo, they opened their first storefront. The two men went on to be business partners for four more years until Cerchiari decided to part ways from the operations. Guilherme  success journey as a businessman began at CVC’s first outlet selling tours. The outlet was located outside a cinema that got a constant flow of moviegoers. The location of the store was very beneficial. CVC continued to thrive by opening stores across Brazil in areas with adequate foot traffic. Since then, CVC has grown into the largest tourism company in Brazil and Latin America. As of recently, it has been estimated that there are around 1,200 store fronts operating around the world and with more than 3,000 employees.

In 2005, Guilherme Paulus invested over $600 million into a new company and named it GJP Hotels & Resorts. GJP Hotels & Resorts can be found in all major cities within Brazil. There are 14 hotels and resorts around Brazil including 3-star Linx hotels, 4-star Prodigy hotels and their ultra-luxury 5-star brand named Wish hotels. Guilherme Paulus has received quite a bit of recognition and awards for his involvement in the tourism industry over the years, even being named Entrepreneur of the Year in 2017. He believes his success comes from staying connected with his hotel business. He travels to different GJP properties several times a week to talk with clients, employees, and monitor their operation. Click here.


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