EOS Lip Balm customers stay loyal to the company because it continues to offer exciting and fun products that are innovative, on-trend and also necessary for proper oral health care.
I have been using the EOS Lip Balm products since it first hit Walgreen’s shelves back in 2010. Since that time, the company has propelled itself from a newcomer to a stable, if stagnant, century-old industry to industry leader. When they first came on the scene, they immediately disrupted the oral care industry. It hadn’t changed in nearly 100 years. While customers understood the necessity of lip balm to keep their lips soft and moist, they were also bored with the dull flavors offered by lip balm makers. The packaging was nothing to get excited about and definitely wasn’t considered as an accessory. Check mapleholistics.com to read more details.
EOS Lip Balms changed all of that. The company introduced a new product that was completely different from its competitor’s offerings. The lip balm flavors weren’t dull, but bold. Flavors included combinations like Strawberry Sorbet and Summer Fruit. Not only that, the packaging came in an easy to carry, colorful orb. It became cool for celebrities to carry their EOS Lip Balms on the red carpets, and their legions of fans wanted to have the product too, boosting the companies popularity and sales. EOS also tapped into the public’s desire for healthier lifestyles and embraced using all natural and organic ingredients. A note-worthy article here.
Recently, the company released two new flavors of lip balms that make up the Crystal vegan lip balm line. The vegan lip balms, Vanilla Orchid and Hibiscus Peach, taste great and work well. They have increased loyalty among existing customers and have also helped to attract new EOS Lip Balm fans.