Fabletics: Online Shopping Made Efficient

There are very few fashion brands out there that break the mold of what traditional brands do to advertise and market themselves. Fashion brands usually go down the tried and tested path, and end up not standing out in the face of severe competition. Fabletics is one brand that has done everything that is not like fashion brands to do, which is precisely what has set them apart from other players in the market. Fabletics is a brand that sells activewear and leisurewear through their website. The brand first started selling clothes through their website in 2013 and since then have grown to become a fan favorite. Today, the brand has millions of customers all over the world, with a majority of them being in America. Fabletics takes great care to ensure that their customers are having the best possible shopping experience while they are on the Fabletics website and have gone to great lengths to ensure the efficiency of the experience that one has. The brand has implemented several optimizations and plans to make the process appealing and easier for the person on the other end of the screen. Because they have revolutionized the process of online shopping, more and more people are turning to this brand for their activewear needs as compared to previously big sports and activewear brands.


When it comes to the actual process of buying and selling their clothing, Fabletics has one of the most ingenious strategies in place. Unlike most brands, Fabletics sells their clothing and accessories through a subscription system. Similar to what magazines do, the brand has a monthly subscription which allows people to receive one or more sets of activewear per month, depending on the kind of plan that they go in for. This has made getting more sets of clothing extremely easy and a lot more accessible than it has ever been. Customers are reminded to go back to the site every month after their first purchase to select the new items that they would like to receive. This has made shopping a lot more convenient for the customers and saves them the time of searching for brands and products to buy from other marketplaces.


Customers who come to the Fabletics website for the first time are asked a few questions upon entering the site. The answers that customers give are read by the technology that is integrated into the website so that Fabletics can show their customers clothing options that are in tune to what they have specified. The site also keeps track of the products that one searches for, adds to their cart, and purchases, so that they can offer them products that are similar to those. This has made the process of selecting items a lot easier than it has ever been, which is a huge positive for the brand. People who opt for these selections don’t have to go through the extra effort that one would generally have to go through, which is also something that has drawn in a lot of customers.

Demi Lovato And Fabletics; The Perfect Match

Award-winning pop star Demi Lovato recently teased that she had something big in the works. True to her pledge, the songbird revealed a deal that stunned many of her fans – a collabo with fellow celebrity’s Kate Hudson’s fashion outfit, Fabletics. The two famous women are teaming up to design a new collection. The proceeds from the partnership will support the Girl Up program, an initiative conceived by the United Nations.


Demi first shared the new on her Instagram profile. She expressed her enthusiasm by stating she was proud to work in close cooperation with a firm that upholds inclusiveness and designs apparels that are comfortable as well as elegant. Lovato is a fitness freak, famed for dedicating her time to physical exercises. She added that the activewear fuses fashion and style while inspiring the client to look at their body shape.

The products are set to hit the market soon, with the limited-edition capsule being the pioneer. A percentage of the profits will be given to UNFPA, a United Nations agency that runs a program which supports the education of the girl child.


In the ensuing press release, Kate Hudson named Demi as the quintessence of a unique Fabletics brand. Kate said that Demi is a prominent figure in the female society and acts as a mentor to many, particularly young ladies. She concluded by saying Demi’s values are at par with those of Fabletics.


On her part, Demi concurred with the thoughts of Kate Hudson. For her, the partnership

presented a platform to express her true self and adoration for both women empowerment and fashion. Inspired by the strong messages in her songs, her designs will incorporate striking colors in addition to conspicuous and flamboyant prints. Regarding this subjects, Demi said that she was gratified to be involved in creative design while

positively impacting on the lives of girls.


The Rising Reputation of Fabletics’ Brand


In a market dominated by corporate giant Amazon, Kate Hudson must be pleased by the exponential growth that her business has undergone. Hardly four years after its establishment, Fabletics has taken the online fashion market by storm, amassing a revenue of a quarter billion dollars in the process. The company uses a membership model, where customers are required to subscribe to the program before acquiring the business’s products.


The business success is ascribed to taking a unique approach to the provision of services. Traditionally, high-value brands were set out from the rest due to quality and outrageous prices. However, recent evolution has rendered those two characteristics obsolete, as customers look for better experience, gamification and élite design among other things. Moreover, the company has borrowed the success strategies of leading corporates such as Apple, by opening up physical stores in addition to online shops.


Additionally, Fabletics emphasizes on making the most out of their membership model. Using data sourced from their subscribers, they develop designs that are likely to appeal to their customers. Further, they can offer more individualized services, since they already know their target’s tastes and preferences. The icing on the cake is that the products are affordable.



The Ins and Outs of Lip Balm Products

Convenience is something that most people want, no matter the reason. Lip balms are the perfect example of this notion as they are some of the most convenient devices of all time. The field is literally saturated with numerous brands such as Chapstick, Blistex, and Burt’s Bees. These brands have been around for a long period of time, but they haven’t done much with evolving. On the other hand, the brand known as “Evolution of Smooth” is the epitome of evolution as it has become the top lip balm product on the market today. Evolution of Smooth is superior to others because of it’s DNA. This brand comes from a natural source, which makes it highly beneficial. The lip balms are 95% organic and they’re loaded with some of the finest of ingredients such as jojoba oil, shea butter, and vitamins.  Check this on walmart.ca.

Another reason that helps to the brand to stand out is by it’s wide array of flavors. Most lip balm brands will usually give you no more than 3 or 4 flavors, but (EOS) takes things a full step further. Some of it’s most popular flavors are strawberry sorbet, medicated tangerine, vanilla mint, blackberry nectar, lemon drop, and passion fruit. There are plenty more to choose from, but this is just a taste of what the brand has to offer, “no pun intended.” Evolution of Smooth‘s products deliver fast relief from dry chapped lips. Hydration is the key and with these organic formulas implemented into your daily routine, you’ll definitely notice a big difference in no time. Visit ebay.com for helpful tips.

The Visibly Soft “Coconut” Lip Balms are also some of it’s best sellers as it gives the user a rich flavor of coconut milk. The long lasting formula stays with you all day as well and being so effective, you probably won’t have to administer another swipe across the lips unless you really want to. Evolution of Smooth is leading by example and it’s blazing the scene with it’s no nonsense approach to oral care.

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EOS-Not Your Usual Lip Balm

If you have never tried EOS lip balms before, then it’s about time that you did. They are nothing short of incredible. With tantalizing flavors like Passion Fruit, Strawberry Sorbet, Blueberry Acai, and Pomegranate Raspberry, just to name a few, it is no wonder they are so popular! They are also natural and organic-no nasty chemicals here!

Whatever flavor you’re into, EOS goes on smooth, gives you long-lasting moisture, and has shea butter and vitamin E for super soft lips. They are also gluten-free, paraben-free, petrolatum-free, and phthalate-free. EOS glides on for precise application, smooths on clear, and its twist-off top makes it easy to open. The cute little orb is also easy to locate in the bottom of your purse.  Hop over here.

There are many flavors to choose from-it just may be hard to decide which one is your favorite! Honeysuckle Honeydew is delightfully refreshing and summer fruit is bursting with the sweet smells of blueberry, peach, and strawberry.  Check on ebay.com.

EOS was created for all savvy women that are sick of the plain lip balm in a stick and who wanted something more. EOS is meant to put a smile on your face when you use it and comes in many flavors, so you can choose one to match whatever mood you’re in. EOS broke the traditional lip balm-in-a-stick mold and is here to tantalize your senses-all five of them. From it’s therapeutic orb, to its mouth-watering flavors, scents, and colors, to the satisfying click that it makes when you close it-all of your senses will be delighted. You can also feel good about using this product, because you know that it is organic and natural and doesn’t have any gunk in it. EOS has grown substantially since its start seven years ago and even has a big social media fan base.  Go also straight to walmart.ca.

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