It is now a decade since Doe Deere made an entry into the fashion market — with her make-up product. The last decade, for her, has been a period of challenging the fashion market’s status quo and more importantly, designing brilliant fashion products. Although she has other interests in the world of fashion, Deere has dedicated her time in making Lime Crime the most influential fashion brand in the USA. Thanks to her dedication, and endless working hours — her brand is one of the most trusted fashion brands in the USA. According to her, the success of her company in the last decade is just a fraction of the company’s plan in the fashion market.
Doe Deere journey into the fashion market is a perfect definition of passion. First, she was born and partially raised in Russia. The Russian fashion market — during her childhood — depended on the USA market for trends. During this period, Deere interacted with tons of American’s fashion publications and websites. This early interactions with the USA fashion market reshaped her view on fashion and more importantly, her perspective on cosmetics. She points out that moving to the USA when she was still young was her eureka moment for her passions and her fashion career. Just like other fashion brands in the USA, Doe Deere had her learning period, which according to her was important.
One of the ways she was able to stand out in a market saturated with products from big companies was her authenticity. Doe Deere understood the importance of designing better and relatable products. According to all the reviews from her first products, her clients were impressed by her approach to cosmetics. Second, she understood the value of the distribution. Just like in other entities in the fashion market, she was making the products available to all clients. The process of making Lime Crime products available to all customers allowed her to work with some of the best distributors in the world.
Finally, Doe Deere understands the value of consistency in the world of fashion. Deere points out that from 2008 to date; she has learned the art of understanding her customers and implementing what she learns from them.
The Fascinating World of Doe Deere
Doe Deere is a woman who lives by her own rules. She is a serial entrepreneur, and she encourages other woman to take life into their own hands like she did. Deere was born in Russia, and she later immigrated to the United States with her family when she was just a teenager. Deere and her family found that it was difficult to make ends meet in the United States, so they had to look for help; they were homeless until they were put together with a diligent social worker who helped them to get on solid ground. Deere has never forgotten the help that she received from that kind person, and that is why she is dedicated to doing good for others.
How Doe Deere Started Lime Crime Cosmetics
Recently, Deere did an interview with entrepreneur.com. She spoke about the difficult time that she had when she immigrated to the United States and the struggles that she has had to endure as a female entrepreneur. When Deere was young, she loved to play with makeup and to experiment with color. As she got older, she continued to enhance that love. Deere decided that she was going to study fashion and design. After her studies, she created her own fashion design company. After the design company, Deere started up Lime Crime cosmetics. Lime Crime Cosmetics came from Deere’s love of makeup and color.
Deere Never Stops
Deere continues on with her entrepreneurial endeavors. Apart from Lime Crime cosmetics, she has also started up a new clothing design company called Poppy Angeloff. Deere is a family woman and she is also an active business woman as well. Deere puts her family first at all times, but she never loses track of her passions. Deere is also a motivational speaker; she encourages women around the world to never quit chasing their dreams. Deere tells her story of rags to riches, and she helps women to realize that anything that they desire is within their grasp.
EOS is a lip balm that is making a difference in the cosmetic industry. The cosmetic firm has been developing a lip product that is famous in the United States. EOS Lip has been making efforts to give the women in the United States a different taste of lip balm beginning with the shape of the lip balm. Recently the cosmetic company manufactured crystal lip balm as seen also in usmagazine.com. Most ladies love the shape but this time around it is different because it is clear and vegetarian. EOS Lip balm has taken a new direction in the cosmetic industry, just when their clients thought that they had all they wanted, the organization has come up with a totally unique product. The new lip balm product has come with a new color and the management has manufactures an animal byproduct-free. The group has not brought quality product in the market but it is also affordable.
EOS Lip balm was established some 8 years ago. For the longest time, individuals buying any lip product had to limited choice. The only flavors that were available in the market were either mint or cherry. EOS came into existence and they were stocked in various shelves stores including; Walmart, Target, as well as Walgreens. Check out all trending lip balm here on walmart.com. The company produced flavors including grapevine and honeydew, which after a short period of time the lip balm was popular among celebrities including; Kim Kardashian, Miley Cyrus, and Christine Aguilera.
Sanjiv Mehra is the managing partner and the co-founder of EOS Lip Balm he recently said that their primary reason for establishing the lip product is to make quality product and distribute them. The group has grown tremendously, and according to Kline’s research, EOS is the second best lip balm company in the United States. The founders of the company; Sanjiv and Teller believe that for them to make it in the market they have to be innovative.
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