Flavio Maluf, son of Paulo Maluf, a well-known Brazilian politician; was born on December 2nd, 1961. He received two degrees; mechanical engineering from FAAP and business administration from New York University. Using his degrees, he has become a renowned entrepreneur, leader, and the CEO and President of the Eucatex Group and the GrandFood Group. The Eucatex Group is a family-owned business that specializes in environmentally friendly laminated and vinyl floors, skirting boards, partitions, paints, doors, panels, furniture, and toys. Every item is made from eucalyptus wood fibers; which are only found in Brazil. These items are exported to the U.S.A, Netherlands, United Kingdom, Germany, Mexico, and other countries worldwide. Eucatex was started by Flavio’s great-grandfather who owned the largest sawmills in Latin America. Find out more about Flavio at barbacenaonline.com
With all this success Maluf likes to educate future and aspiring entrepreneurs. Flavio advises against the concept of working hard instead he believes it is better to work smart. According to Flavio Maluf, anticipating trends is vital to an entrepreneur. For an example, The Eucatex Group was the first company to offer environmentally friendly and certified products to Home Depot chains. This is well before the concept “Go Green” became popular. Since Flavio Maluf became President and CEO the Eucatex Group has increased the number of branches in other countries. Some of the company’s biggest accomplishments is that its products were used in the building of the World Cup stadium the Summer Olympics in Rio.
In July of 2018, the figures of exports in Brazil has shown a decrease. Flavio states that the first six months of 2018 has resulted in a shipment of 46.27 million tons of grain and $18.43 billion revenue. If you compare these numbers to the first six months of 2017; there has been a 5.2% quantity increase and an average price increase of 5.1%.