From Startup To Mega Brand, The Story Of Evolution Of Smooth

What Is Evolution Of Smooth?

Evolution of Smooth is a lip balm and beauty brand that was created in 2006. Sanjiv Mehra, Jonathan Teller and Craig Dubitsky are the three original founders of the firm. Mr. Mehra worked for firms such as Unilever and PepsiCo, which deal with packaged goods that are sold to consumers. Mr. Teller and Mr. Dubitsky meanwhile, worked at startup incubators, where new ideas are turned into budding new businesses.

The three founders of Evolution of Smooth got their idea for the brand when they looked at the health and beauty aisle of major supermarkets and pharmacies. They pondered the idea of what product category they could enter and disrupt with a new innovation. The lip balm category of the beauty aisle seemed to be a prime entry point.

Already well versed in business, Teller, Dubitsky and Mehra decided to do a comprehensive research report on the lip balm market. They found that except for a few minor changes, that products in the lip balm aisle have remained unchanged for almost a hundred years. The ingredients, colors, flavors and packaging were pretty much the same for over a century.

Realizing a chance to disrupt the market and with a prime opportunity to launch a new business, the trio came up with EOS lip balm. It would be set apart by the following. Evolution of Smooth lip balms would be made from 99% or 100% all natural ingredients. It would feature an all natural as well as organic lip balm lines. Another differentiation was the EOS lip balm would come in a sphere shaped package instead of the traditional stick format. The packaging would also be bright and colorful and not drab and unappealing. EOS balms would also be available in many different fruity and sweet flavors instead of having no flavor or just mint and cherry as its competitors at the time had. EOS lip balm products are available on the shelves of Well, Target and Walmart.

EOS on Amazon: https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU

Cleansing Conditioners Bring Life Back To Hair Easily

WEN Hair
Picture 2380

Hair is quite easy to care for when women have access to fine products, and a cleansing conditioner will change a woman’s hair for the better. There are quite a few people who are seeking out a new way to wash their hair, and they will use Wen hair because it helps them more than any other shampoo. The shampoo is quite a phenomenon, and this article explains how Wen cleansing conditioners, created by Chaz Dean, help women feel great about their hair.

#1: Washing Hair Must Be Simple

Washing hair is a simple process that must be undertaken every day by women who are looking at their hair as a life problem. They wish to make their hair feel better, and they believe the hair will not recover until they make a change. It is quite simple for a woman to wash her hair with Wen by Chaz, and she will find her hair retaining its shine.

#2: Styling Hair Is Easier

Hair styling is quite difficult when women have dirty or unhealthy hair. Hair that is hard to style will remain unhealthy until a new sort of shampoo is used. A woman who loves her hair will find her hair retaining its life force when she is washing with a cleansing conditioner. Wen cleansing conditioner is a 5-in-1 all natural hair care product that cleans, treats, and protects hair. Hair simply comes back to life, and it feels far smoother than it did before as the conditioner does its work.

Every woman who wants to feel good about her hair must wash with Wen by Chaz because the conditioner is contained within every drop of shampoo. There are several woman who will feel better about their hair because they were washing with Wen cleansing conditioner and they will love what they see when looking in the mirror.

Purchase Wen cleansing conditioner online here.