EOS Lip Balms are one of those products that have absolutely skyrocketed in a very short period of time and managed to remain an incredibly popular product for nearly a decade. The company utilizes product placement as a marketing strategy and typically gains a multitude of fans that see the product in music videos or in reviews by beauty bloggers. They also can see EOS typically being pulled out of purses of some of the top names in the industry, such as the Kardashian crew or included in magazine features such as, “what’s in your bag”, (Allure).
EOS is highly specific about what flavors it puts out to its fan base. In fact, the latest line of EOS Crystal has just two flavors. Many rollouts are known to have just 2-3 flavors, which keep the lines of EOS products to be concise, ensuring that only the best lip balms are available to its customers. These flavors are Vanilla Orchid and Hibiscus Peach. The two flavors almost seem like they have specific personalities. Vanilla Orchid is soft and sensual and has a very feminine scent. Hibiscus Peach is bright and cheery and has all the promise of a summer day on a Jamaican beach. For the first time, EOS Crystal will be completely clear (hence the name crystal). The EOS Crystal will also have a slight tip. Fans have called for this in order to have more precision and EOS, as always, listened to its fans and rolled out this update with the new EOS Crystal. More on stylecraze.com.
EOS Crystal is also a very special line due to the fact that for the first time in EOS history, there will be no wax in the lip balm, meaning that vegans will delight in the fact that this lip balm is perfectly friendly to them.