Dan Bethelmy-Rada is a high-achieving business executive who’s renowned by peers thanks to his professional feats. He is the current Global Brand President of Matrix and Biolage, brands that are under L’Oreal.
During the past two years, Dan Bethelmy-Rada has been at the helm of the creation and development of R.A.W., a new authentic, all natural, and holistic products at Matrix. The creation of R.A.W. is overseen by L’Oreal, a personal care firm that specializes in the creation of skin care products, hair care products, hair colors, makeup, and an array of beauty products.
During a recent interview after the launch of R.A.W. in the United States, Dan Bethelmy-Rada explained how the products under the R.A.W. line was created. He also touched on some of the challenges that the product development team at Matrix had to overcome while developing R.A.W.’s range of products.
There is a growing demand for 100% natural products, and this is a trend across the world. Dan Bethelmy-Rada explains that consumer behavior suggests that more shoppers are no longer content with naturally inspired products. Instead, there is an increased demand for natural products, and this is mainly inspired by a growing consensus that natural products are healthier and have fewer side effects.
Another trend that Dan Bethelmy-Rada highlights is the increase in demand for products that have been designed and created with the least impact on the environment. Consequently, products that been produced with minimal harm to the environment are in high demand.
The current market trends that are pushing for the creation of environmentally friendly products are having product developers, and manufacturers rethink their design and development strategies. There is also an increase in the demand for products created with sustainability in mind as the global population becomes increasingly aware of the scarcity of resources.
The R.A.W. line of products is designed, developed, and manufactured to respond to the increasing demand for natural and holistic products created with the least impact on the environment while also having sustainability in mind. To achieve the feat of offering comprehensive products that are 100% natural, Dan Bethelmy-Rada and the team at Matrix decided to never compromise on naturalness while developing R.A.W.